Analytics for Breakthrough Advertising Performance
When it comes to performance-based advertising, ad agencies and their clients expect quantifiable results. They’ve been inundated with a deluge of data that can reveal insights into segmentation, targeting, and the effective allocation of their overall ad spend.
The Media and Advertising Analytics whitepaper will show you how OmniSci can:
- Increase corporate focus on deeper analytics and optimization of clients’ media plans
- Analyze very large data sets in real time to enhance understanding of consumer behaviors and trends
- Visualize ad consumption and consumer purchases with spatiotemporal data, to better understand customer movement
- Optimize advertising spend, conversion rates, and campaign performance.